Welcome to ICONEEK

The Geneva watch and luxury goods auction house with a tailor-made expertise

Founded in 2014, ICONEEK is a Swiss watch and luxury goods auction house that is constantly innovating and above all attentive to the demand, its customers and the market. Pioneers, passionate, experts and professionals are the adjectives that best describe Vanessa and Fabien Chicha, the two founders of ICONEEK.

Specialized in the sale and expertise of vintage and modern watches, ICONEEK introduced firstly an hybrid concept that was halfway between dealers and auction houses, gathering the best of both worlds: the immediate availability of models via the online Boutique, as well as the watchmaking expertise.

Located in the heart of Geneva, the first upstairs luxury watch showroom offers discretion, availability and professionalism. But above all, since 2021, in addition to the Boutique and the consulting activities, ICONEEK conducts four specialized watch auctions per year, two online only timed auctions and two Live watch auctions.

The ICONEEK team is committed to continually offering a diverse and varied selection that appeals to both amateurs and the most discerning watch collectors.

Since 10 years, ICONEEK has built a solid reputation in the expertise and acquisition of exceptional timepieces, the accompaniment of the greatest collectors, the creation of tailor-made concepts, the advice, and its editorial activity. A tightly-knit, highly qualified and responsive team, capable of providing bespoke products with the highest standards and in complete confidentiality for the most demanding collectors, combined with a quality of expertise and advice recognized by Swiss watch brands, watch shows, museums, institutions and medias.