Description:

M.A.D.Editions
M.A.D.1 RED, circa 2022

A mint and full-set, large, water-resistant, automatic, stainless steel wristwatch with visible inverted Miyota movement, lateral time display, revolving cherry red minute and black hour rings, oversized titanium and tungsten luminous triple-blade winding rotor, leather strap and stainless steel secured deployant clasp.

Dial, case and movement signed.
Diam. 42 mm. Thickness 17.80 mm.

Accompanied by M.A.D. instruction pamphlet, UV flashlight, travel pouch, outer packaging and fitted presentation box.

For the past 16 years, MB&F founder Maximilian Büsser has been creating other-worldly timekeeping machines – but he has also been playing with a side project for a while now: creating a more accessible machine, under another label, but always with the crazy MB&F touch. The result: “M.A.D.1”. The model’s fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding, the reliable Miyota 821A, flipped upside-down – a nod to MB&F’s HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-Luminova.

Back in time, the first M.A.D.1 released in 2021 was recognizable by its blue details; it was offered exclusively to MB&F suppliers, “the Friends”, and to members of “The Tribe”, the brand’s owners’ club. However, feedback on the M.A.D.1 was so positive that a new version was promised for 2022, this time available to a wider public: the M.A.D.1 RED, such as the present watch.

The M.A.D.1 RED is built on the same platform as the original M.A.D.1, with the same innovative case structure. It has the same lateral time display, with two rotating cylinders for the hours and minutes. The modified, inverted Miyota movement, selected for its unidirectional winding (essential for easy, high-speed rotation) is powered by a three-bladed titanium and tungsten winding rotor, the star of the show – especially when the Super-LumiNova comes into play! But the M.A.D.1 RED also has its own characteristics: the original blue has been changed for a cherry red, the bezel surrounding the rotor is a little thinner, and winding and time setting is now done with a more classic round crown.

The M.A.D.1 RED was first offered to fans who took the time to write and e-mail after the 2021 release. Following confirmation of these priority orders, the remaining M.A.D.1 RED pieces were allocated through a random draw, open to all for a two-week period in March-April 2022. During this two-week period, over 20,000 people registered for the draw.

With its lateral display time, reversed movement, futurist looking, the model has quickly become sought-after among collectors worldwide.

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  • M.A.D.EDITIONS
  • Notes:
  • CONDITIONS AND INFORMATION FOR BUYERS

    THE PURCHASE PRICE PAYABLE BY A BUYER IS THE TOTAL OF THE FINAL BID PRICE PLUS THE BUYER'S PREMIUM (25% OF THE AUCTION PRICE OF EACH LOT), AND ANY APPLICABLE SALES OR USE TAX.
    ONCE A BID IS PLACED BY THE BIDDER ONLINE, IT CANNOT BE WITHDRAWN. LOTS ARE SOLD "AS IS" IN ACCORDANCE WITH OUR CONDITIONS OF SALE, DESCRIBED TO THE BEST OF OUR KNOWLEDGE AND CANNOT BE RETURNED. THE ONLINE CONDITION REPORT IS NOT AN SUBSTITUTE FOR PROFESSIONAL ADVICE, WHICH YOU MAY SEEK, REGARDING THE CONDITION OF A LOT.
    PHOTOS ARE AN INTEGRAL PART OF THE DESCRIPTION AND CONDITION REPORT. ANY DEFECTS NOT MENTIONED IN THE DESCRIPTIONS BUT VISIBLE IN THE PHOTOS WILL BE CONSIDERED AS DESCRIBED AND WILL NOT GIVE RISE TO ANY CLAIMS. THE ONLINE CONDITION REPORT MAY NOT DESCRIBE ALL DEFECTS IN A LOT, SUCH AS RESTORATIONS, DEGRADATIONS OR ADAPTATIONS. PHOTOS ARE NOT RETOUCHED. THE COLORS MAY DIFFER FROM REALITY. THE DIMENSIONS ARE GIVEN AS AN INDICATION AND MAY DIFFER SLIGHTLY FROM THE MEASUREMENTS MENTIONED BY THE MANUFACTURERS, ESPECIALLY FOR CONTEMPORARY TIMEPIECES. FOR WATCHES, WE DO NOT GUARANTEE THE FUNCTIONING OR THE PRECISION OF THE MOVEMENT, NOR THE WATERPROOFNESS OF THE CASE.

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June 14, 2024 3:00 PM CEST
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Bid Increments
From: To: Increments:
CHF 0 CHF 999 CHF 50
CHF 1,000 CHF 4,999 CHF 100
CHF 5,000 CHF 9,999 CHF 100
CHF 10,000 CHF 49,999 CHF 500
CHF 50,000 CHF 99,999 CHF 1,000
CHF 100,000 + CHF 2,000